São Paulo: Which Is More Profitable, Long-Term Rental or Vacation Rental?

If you are looking to increase your income, own a property in São Paulo, and want to clearly understand which option is more profitable, long-term rental or vacation rental, this post is for you. After all, we bring a direct comparison between these two models to help you decide which one works best for your case.

Revenue

According to the newspaper Poder 360°, in January 2025 rental prices in São Paulo rose significantly, reaching an average of R$ 66.67 (brazilian reais) per square meter, representing a 9.72% increase over the last 12 months.

Based on this data, it’s possible to make a simple calculation. If the rent is R$ 66/m², just multiply it by the property’s size. For example:

Monthly rent = 66 × area (in m²)

Example:

• 30 m² → R$ 1,980 (brazilian reais)

On the other hand, in vacation rentals, the amount is not fixed. Quite the opposite: it can vary depending on occupancy rates and the property’s location. As a result, it’s common to see earnings ranging from R$ 4,500 to much higher figures, such as R$ 30,000 per month!

Net profit

Although operating costs in vacation rentals are higher, the net profit often exceeds that of long-term rentals. Furthermore, there is the advantage of flexibility: you can pause listings and use your property whenever you like.

Management and risks: what changes?

When it comes to management, long-term rentals require little to no effort. Vacation rentals, however, demand more dedication since they involve frequent guest turnover and greater maintenance attention.

As for risk and vacancy, the long-term model tends to be more stable thanks to extended contracts. Nevertheless, vacation rentals prove to be highly competitive, as they benefit from strong demand during events and holidays in São Paulo. Therefore, although they require more effort, they tend to be more profitable.

Conclusion

In conclusion, vacation rentals may be the ideal strategy for those seeking to increase the profitability of their property. With the right management, it is possible not only to cover costs but also to maximize earnings.

Curious to find out how much your apartment could earn with vacation rentals?

Contact us today and request a free simulation!