How Pineapples Applies ESG to Transform Tourism in Brazil
The tourism sector in Brazil is experiencing a historic moment. Between January and May of 2025, revenue reached a R$ 90.4 billion record. In this scenario of growth, sustainability and social responsibility have become essential requirements for companies that want to remain relevant.
That’s why at Pineapples we combine technology and ESG practices (Environmental, Social and Governance) to transform the way vacation rentals are managed, benefiting guests, hosts, employees, and the planet.
Technology Beyond Pricing
Much is said about technology in tourism to optimize pricing through Artificial Intelligence or to integrate booking channels with a good Channel Manager. However, for Pineapples, innovation goes far beyond that. Here, technology is also an ally in people’s health and, at the same time, in environmental preservation.
Our actions cover every level of operation — from offices to the properties under our management — in order to reduce waste, optimize resources, and provide a more responsible hospitality experience.
Sustainable Behind the Scenes
At Pineapples offices, we adopt simple measures with a high environmental and social impact, such as:
- LED lighting for energy efficiency.
- Conscious use of air conditioning to avoid waste.
- Recycling through selective waste collection.
- Document digitization, drastically reducing paper consumption.
- Reusable cups and mugs for the entire team.
In this way, each of these actions helps reduce environmental damage while raising awareness among team members.
Smart and Eco-Friendly Cleaning
Cleaning at Pineapples properties also follows a sustainable standard. We use biodegradable products in water-soluble sachets, which:
- Reduce operational costs by an average of 30%.
- Cut carbon footprint by 98%.
- Save 80% in storage space.
In addition, because they are lightweight and compact, these materials benefit employees’ physical health, as they need to carry less weight when moving between apartments.
Smart Solutions in Properties
In managed properties, Pineapples has incorporated technologies with a direct impact on reducing consumption and waste. For example, the EcoHost technology automatically detects vacancy periods and adjusts energy consumption accordingly, preventing waste without compromising guest comfort.
More Than a Differentiator: Social Responsibility
In today’s tourism landscape, sustainable actions are not just a marketing attraction, they represent social responsibility and a commitment to the future.
Therefore, each LED light installed, each document digitized, and each biodegradable product used represents a concrete step toward a more responsible tourism model — and companies like Pineapples play a strategic role in this movement.
Conclusion
We believe the future of vacation rentals is technological, human, and above all, sustainable. That’s why at Pineapples we work every day to ensure each booking represents not only a great experience for the guest but also a positive impact on the planet.
